Category: Business

Partner Relationship Management Benefits and Best Practices

Business partnering has changed dramatically over the last 10 years, and with the move to cloud, digital transformation, and connected applications through APIs, the changes are accelerating. How you partner with other businesses is no longer a matter of just finding partners to resell your solutions. Today, businesses are co-innovating together, co-marketing, co-investing, and finally ….  Read More

The Advantages of Working With A Fractional CMO

Your company is set to expand, but you’ll need someone to oversee your marketing and help you achieve that goal. The issue isn’t finding someone who can help; there are plenty of qualified marketers available. The issue is finding the correct person for the job: someone who will tell you the truth and offer you ….  Read More

Tips For Startup Business Success

There are many steps to take to make your startup business successful. First of all, you need to identify a need. This needs to be a need that you truly want to fill. Second, you must have enough revenue to build a profitable business. Third, you need to find a niche that you can profitably ….  Read More

The Basics Of Creating A Strong Brand

In today’s global marketplace, corporate branding is more critical than ever before. In fact, 89% of B2B marketers rank brand awareness as the most important goal of their marketing efforts. 77% of marketing leaders cite strong brand development as essential to their growth plans. Defining brand color increases brand recognition by up to 80%. But ….  Read More

How To Price Your Beauty Treatments

Spa and beauty salon entrepreneurs often worry about how to price their beauty treatments. There are a number of factors that go into any pricing decision. Although studying your competitors’ pricing policies is useful, you have to understand the economics of your business so that you don’t end up under-charging. Here’s what you need to ….  Read More

Are You Ready for Intelligent Document Processing?

Don’t call it “OCR” anymore.” Intelligent Document Processing (IDP), or what analyst firm Deep Analysis refers to as “cognitive capture,” is a far cry from the traditional method of applying brute force OCR to documents to create searchable content. Indeed, with the proliferation of digital documents, increasing OCR is unnecessary. This begs the following question: ….  Read More

Why is Data Security Critical to Your Business Objectives

You established a business to earn money and turn a profit. If customers mistrust your business and cease to purchase its goods and services, it would be impossible to make money. This may happen in an instant if you do not take proactive steps to safeguard their personal information. Negligence in data handling exposes customers ….  Read More

Should Your Business Become a YouTuber?

Did you know that the average YouTube user spends almost 2 and a half hours watching content every single day? That’s a huge opportunity for getting even more brand exposure, especially considering the vast number of people who use YouTube. As a business, you should give some serious thought to the possibility of joining this ….  Read More

4 Tools to Utilize in a Multilingual Company

In light of the full impact of globalization in the workplace, business owners have realized that they must adjust to new standards and requirements, which may include operating a multilingual workforce. As a result, many firms are taking advantage of this trend. Working in a multicultural and multilingual environment helps employees develop their analytical and ….  Read More

How to Get a Profile on CrunchBase

Crunchbase is a site designed to track startups and businesses. The site provides information on companies, their investors, employees, and other vital data. Creating a profile on Crunchbase can help your business or organization get discovered by potential customers, investors, and partners. In this article, we will show you the steps to create a profile ….  Read More