Category: Business

Keeping Track of Diversity and Inclusion

Tracking your progress is crucial whether you’re just getting started or have been investing in D&I for a while. It may be difficult to estimate the impact of workplace changes due to unconscious biases. Regular check-ins, in addition to saving time and money, help identify problem areas and ensure efforts are directed toward high-priority areas. ….  Read More

Restaurant Business in 2022: How to Start and Manage

The restaurant industry has expanded tremendously in recent years. Aspiring restaurateurs, tavern owners, various thematic cafe owners, and other catering businesses may make a thoughtful choice of cuisine and produce a nice ambiance for customers in a variety of ways. However, keep in mind that you are starting a business, which needs a lot of ….  Read More

4 Tips for Hosting an Amazing Business Conference

4 Tips for Hosting an Amazing Business Conference

When done properly, a good business conference can give you a massive platform to expand your influence, grow your authority, and/or attract new customers and clients to your business. But in order for it to work, you must plan ahead. Why Host a Business Conference? You’ve probably been to dozens of business conferences over the ….  Read More

Thinking of DIY Solar Panel Installation? Think Again

Did you know that more than 230,000 Americans work in solar? As the need for solar energy systems increases, more technicians are finding jobs and getting qualified for installations. Because there are so many solar professionals out there, you’ll never need to complete a DIY solar panel installation. However, you might be considering it to ….  Read More

Partner Relationship Management Benefits and Best Practices

Business partnering has changed dramatically over the last 10 years, and with the move to cloud, digital transformation, and connected applications through APIs, the changes are accelerating. How you partner with other businesses is no longer a matter of just finding partners to resell your solutions. Today, businesses are co-innovating together, co-marketing, co-investing, and finally ….  Read More

The Advantages of Working With A Fractional CMO

Your company is set to expand, but you’ll need someone to oversee your marketing and help you achieve that goal. The issue isn’t finding someone who can help; there are plenty of qualified marketers available. The issue is finding the correct person for the job: someone who will tell you the truth and offer you ….  Read More

Tips For Startup Business Success

There are many steps to take to make your startup business successful. First of all, you need to identify a need. This needs to be a need that you truly want to fill. Second, you must have enough revenue to build a profitable business. Third, you need to find a niche that you can profitably ….  Read More

The Basics Of Creating A Strong Brand

In today’s global marketplace, corporate branding is more critical than ever before. In fact, 89% of B2B marketers rank brand awareness as the most important goal of their marketing efforts. 77% of marketing leaders cite strong brand development as essential to their growth plans. Defining brand color increases brand recognition by up to 80%. But ….  Read More

How To Price Your Beauty Treatments

Spa and beauty salon entrepreneurs often worry about how to price their beauty treatments. There are a number of factors that go into any pricing decision. Although studying your competitors’ pricing policies is useful, you have to understand the economics of your business so that you don’t end up under-charging. Here’s what you need to ….  Read More

Are You Ready for Intelligent Document Processing?

Don’t call it “OCR” anymore.” Intelligent Document Processing (IDP), or what analyst firm Deep Analysis refers to as “cognitive capture,” is a far cry from the traditional method of applying brute force OCR to documents to create searchable content. Indeed, with the proliferation of digital documents, increasing OCR is unnecessary. This begs the following question: ….  Read More