Category: Business

How to Set Up Your Digital Marketing Company for Long-Term Success

Digital marketing is here to stay as most consumers go online to research businesses or products. There are so many facets to digital marketing that your staff is going to vary wildly in skillsets. Long-term success in digital marketing is about garnering results for clients over the course of time. Consistent clients help stabilize income ….  Read More

Bearded cyberterrorist wearing a hoodie writing a dangerous virus. Hacker using computer with multiple screens.

Why Your Company Needs Dark Web Scans During the Pandemic

Dark web scanning can be a valuable service for helping to protect your business. But just what is dark web scanning, and how can your business benefit from it? This guide can help. What Is the Dark Web? Billions of websites are accessible via search engines such as Google, but did you know that 99% ….  Read More

How to Use Instagram Video to Promote Your Non-Profit

Instagram is one of the best networks to promote your non-profit as it has over a billion users who are very active. Also, the reach on Instagram is high when compared with other networks such as Facebook and Twitter. This means that you will see a better return for your time investment and raise more ….  Read More

The Benefits Of Moving Your Business Online: Tech Solutions

When we think about somebody starting a new company, we immediately think about the traditional brick and mortar business, that has been around for centuries. However, there are other alternatives to owning or renting a property for business use, and many new businesses now, are starting online. The vast majority of customers, all have a ….  Read More

What is Pay Per Click Advertising and How it Can Help your Business

There are many digital marketing strategies that companies use in the modern business arena, and pay per click advertising offers a great deal of potential to drive traffic to your website. As the term ‘pay per click’ (PPC) suggests, you pay the host every time a user clicks on your ad, and the best results ….  Read More

Cloud-Based Solutions for Small Businesses

If your critical data is not yet on the cloud, this is something to put on your priority list, as cloud-based solutions can help a business in many ways. For those who are not familiar with the terminology, the cloud is a private Internet-based network that stores a company’s critical data, which is, of course, ….  Read More

4 Areas of Digital Marketing to Focus on to Help Improve Your Business

Digital marketing is a vast landscape with professionals from all backgrounds. There are those that are creative while others have a knack for selling services. Others are great managers and others are productivity masters as long as they are given the right task. Digital marketing can be complex so it is imperative to break it ….  Read More

How to Prepare for Business Taxes When Self-Employed in Tech

The freelance market is booming due to a number of people losing their jobs due to the Coronavirus pandemic. Self-employed professionals in some circumstances do not need anything but a computer and internet connection. There is a demand for everything from web design, content writing, to data entry. Others with organizational skills can become valuable ….  Read More

How Social Media Can Help Your Business

Social media has experienced a period of rapid growth over the last few decades while some of the leading platforms have now become some of the largest technology companies in the world. Furthermore, you should also be aware that while these social media companies began as social networking sites, they have now moved into the ….  Read More

The Comprehensive Business Start-Up Checklist

Over the past few years, more and more enterprising Australians have made the switch from a salaried position to one of self-employment, and if you are looking to join them, there are many great opportunities, especially with digital platforms. Of course, setting up your own business is no easy thing, and with that in mind, ….  Read More