How to Use Instagram Video to Promote Your Non-Profit

Instagram is one of the best networks to promote your non-profit as it has over a billion users who are very active. Also, the reach on Instagram is high when compared with other networks such as Facebook and Twitter. This means that you will see a better return for your time investment and raise more funds for your non-profit. 

And the best way to get the most out of Instagram is through video as it generates more interactions than other types of content. So, here’s a quick guide to using Instagram video to promote your non-profit…

Create goals:

The first thing you need to do before you begin using videos is to create goals. You need to decide what you want to get from your videos. Whether that is to generate sales from a product or get more donations or just promote your brand or build up your email list. 

This will make it easy for you to determine the content you need to create and the rest of the strategy. 

Also, be specific about the time frame. You need to decide how long you have to attain the result whether it is 30 days or 8 weeks or another time frame. This will make it easier for you to work towards the goal. 

Setting time can be tricky at the beginning if you have never used Instagram before. But it will get easier as you gain experience. 

Understand the audience:

After you know the goals, you need to take steps to understand the audience. The better you know them, the more likely they will be to view your videos and interact with them and follow through with the call to action. So, spend an ample amount of time to understand the audience. 

You can do this by seeing what content your competitors’ posts, studying your own posts, and by directly asking the people you want to target through surveys, polls, and interviews. 

You can actually create polls and questions through Instagram stories itself. 

Weave in stories:

People like looking at before and after pictures and videos. I myself like watching before and after videos of dogs that were rescued and the story of what their life was like before and after the rescue. 

Embed video:

This is because we all love watching and listening to stories and we will remember them for a long while. So, come up with a story angle for your videos whether your non-profit is helping people or animals or something else. Then record and edit the video. Your video assembling skills will play a key role here. 

Use a combination of different types of posts:

One of the amazing things about Instagram is the post variety. You can create in-feed posts, stories, IGTV videos, live videos, and highlights. So, experiment with the different types of posts to see which one works best for your non-profit. Sometimes it will be better to use a combination of all of them instead of just focusing on one. 

Use influencer marketing:

Influencer marketing can be used by non-profits too. There are a lot of generous influencers out there who would be happy to help your non-profit for free. Just send them a simple message or an email explaining all the wonderful things your non-profit does and ask them if they would be interested in sharing what you do with their followers. 

Many of them will be ready to give you a hand for free. Some might still ask for payment. Whether you want to pay them or not, should depend on your budget. 

You can work closely with these Instagram influencers and create videos together. 

Use ads:

Another paid tactic you can use on Instagram is ads. These can also help you reach a lot of people quickly. But remember that if you use ads you need to be selling something or have plans to eventually do so. As to continue running ads over the long term you need to see a return quickly. 

Track the data:

As with any form of marketing, you should be tracking your organic posts and ads to see which ones generate the most ROI. As you can use the data to create better posts in the future. 


This is how you use Instagram video to promote your non-profit store. These tactics will help you boost engagement and generate sales and donations.