Is Custom Illuminated Signage Worth the Investment? A Cost-Benefit Analysis

Illuminated signs have the power to catch the eye and draw attention to businesses like no other type of signage can. But is custom illuminated signage a good investment? Today we’re breaking down the benefits and costs to help you decide if lighting up your brand is the right move.

Advantages of Custom Illuminated Signage

  1. 24/7 Visibility

Illuminated signs stay lit after dark, ensuring your business gets noticed at all hours. This non-stop visibility can translate into greater brand recognition and more customers over time.

2. Energy Efficiency

Modern illuminated signs often use LED technology, which is both brighter and more energy-efficient than traditional bulbs, resulting in lower electricity costs.

3. Customization and Branding

Custom illuminated signs can be designed to match your brand’s colors, logo, and vibe, creating a cohesive branding experience that sets you apart from competitors.

4. Durability

High-quality illuminated signage tends to be made with durable materials suited for various weather conditions, potentially reducing the need for costly repairs and replacements.

5. Increased Impulse Stops

Brightly lit signs can capture the attention of passersby and convert them into impulse customers, boosting sales.

Costs to Consider

1. Upfront Investment

Custom illuminated signs come with a higher upfront cost than non-lit signs due to the complexity of design and materials needed for construction and lighting.

2. Maintenance

While LEDs are long-lasting, all illuminated signs require some maintenance – such as cleaning and occasional repairs – which can add to the total cost of ownership.

3. Energy Consumption

Even though many illuminated signs are energy-efficient, they will still contribute to your monthly electricity bills.

4. Installation

Professional installation is recommended for illuminated signage, which can be an additional cost if not included with the purchase of the sign.

5. Permits and Regulations

Some areas have strict zoning laws regarding illuminated signage, and obtaining the necessary permits can sometimes be costly and time-consuming.

Is It Worth It?

The decision to invest in custom illuminated signage should be based on the specific needs of your business, local regulations, and your marketing budget. The benefits of increased visibility and brand reinforcement against the costs and maintenance require careful consideration.

Before committing to an investment in custom illuminated signs, consider:

  • The typical return on investment for businesses in your industry.
  • Any potential increases in foot traffic or sales from a well-placed, eye-catching sign.
  • Long-term savings from energy-efficient LEDs versus traditional lighting.
  • The strength of your existing branding and how much it could be enhanced by illumination.

Armed with this analysis, your business can make an informed decision on whether custom illuminated signage will not only light up the street but also your bottom line.