Category: Business

The Benefits Of Moving Your Business Online: Tech Solutions

When we think about somebody starting a new company, we immediately think about the traditional brick and mortar business, that has been around for centuries. However, there are other alternatives to owning or renting a property for business use, and many new businesses now, are starting online. There are online grocery and shoe shops, online ….  Read More

What is Pay Per Click Advertising and How it Can Help your Business

There are many digital marketing strategies that companies use in the modern business arena, and pay per click advertising offers a great deal of potential to drive traffic to your website. As the term ‘pay per click’ (PPC) suggests, you pay the host every time a user clicks on your ad, and the best results ….  Read More

Cloud-Based Solutions for Small Businesses

If your critical data is not yet on the cloud, this is something to put on your priority list, as cloud-based solutions can help a business in many ways. For those who are not familiar with the terminology, the cloud is a private Internet-based network that stores a company’s critical data, which is, of course, ….  Read More

4 Areas of Digital Marketing to Focus on to Help Improve Your Business

Digital marketing is a vast landscape with professionals from all backgrounds. There are those that are creative while others have a knack for selling services. Others are great managers and others are productivity masters as long as they are given the right task. Digital marketing can be complex so it is imperative to break it ….  Read More

How to Prepare for Business Taxes When Self-Employed in Tech

The freelance market is booming due to a number of people losing their jobs due to the Coronavirus pandemic. Self-employed professionals in some circumstances do not need anything but a computer and internet connection. There is a demand for everything from web design, content writing, to data entry. Others with organizational skills can become valuable ….  Read More

How Social Media Can Help Your Business

Social media has experienced a period of rapid growth over the last few decades while some of the leading platforms have now become some of the largest technology companies in the world. Furthermore, you should also be aware that while these social media companies began as social networking sites, they have now moved into the ….  Read More

The Comprehensive Business Start-Up Checklist

Over the past few years, more and more enterprising Australians have made the switch from a salaried position to one of self-employment, and if you are looking to join them, there are many great opportunities, especially with digital platforms. Of course, setting up your own business is no easy thing, and with that in mind, ….  Read More

How to Take Your Digital Presence to the Next Level at a Small Business

Being present online is essential in today’s business world as customers flock to search engines to find anything and everything. The lack of a website can scream unprofessional to a consumer regardless of the quality of service/product a company provides. A digital presence does not always mean that it will be a full-time job to ….  Read More

How GPS Tracking Can Improve Your Business

Global positioning systems have emerged over the last few decades while they can bring you a number of important benefits regardless of the industry in which your business operates. Indeed, if you are looking for a fantastic way to streamline your management operations as well as potentially improve your level of profitability and reduce your ….  Read More

Sales Operations vs Sales Enablement: Here’s What to Know

Sales enablement and sales operations while they sound like two words to describe the same thing, they are actually quite different. Sales operations vs sales enablement ultimately come down to what parts of a company these attempts to work on. In short sales, operations is focused on structure and structure planning of an organization while ….  Read More