There is no doubt that licensed merchandise can be a huge money-maker for businesses. In fact, according to recent studies, the global licensed merchandise market was worth an estimated $262.9 billion in 2016 and is expected to grow at a rate of 6.5% annually through 2020. So what are the top items when it comes to licensed merchandise?
Dolls are at the top of the list, with an estimated sales volume of $19.14 billion in 2016. This is followed by action figures, which had sales of $15.51 billion. Clothing comes in third, with sales of $13.97 billion, followed by footwear (sales of $11.12 billion), home textiles (sales of $11.03 billion), and then toys (sales of $11.01 billion). The remaining items on the list are books ($978 million), back-to-school supplies ($885 million), food and beverages ($545 million), and party goods ($413 million).
It’s interesting to note that a few items on the list are typically considered “girl” items, such as dolls and Barbies. However, boys also enjoy action figures and Hot Wheels cars. In addition, there is a growing trend of adults collecting Funko Pop! vinyl figures. So it seems that no matter who you are or what your interests are, there is likely a licensed item for you. And with the global market for licensed merchandise expected to reach $331.07 billion by 2020, businesses can continue to expect strong sales from this category.
Disney Princess dolls are always a best seller , no matter what year.
Even though some people might say they are sexist or outdated, little girls continue to love playing with them.
One reason for this is that the dolls offer a way for young girls to escape into a fantasy world where they can be someone else for a while.
Another reason is that Disney has done an excellent job of creating relatable and aspirational characters.
Finally, many princesses teach important life lessons, such as courage, determination, and self-respect.
This combination of factors is why Disney Princess dolls are likely to remain popular for many years to come.
Star Wars action figures are popular with boys and men of all ages.
The Star Wars movies are extremely entertaining and offer something for everyone.
The characters are well-developed and relatable, the action is thrilling, and the plots are complex.
In addition, George Lucas did an excellent job creating a mythology that is both rich and detailed.
As a result, people from all over the world have been drawn to it. People of all ages can find something to enjoy in Star Wars.
Funko Pop! vinyl figures are extremely popular, especially with collectors.
There are many different ways to collect Pop! vinyl figures. Some people like to collect all figures from a certain line, while others prefer to focus on a specific character. No matter what your collecting style is, you should keep a few things in mind when starting your collection.
One of the most important things to remember is that Funko Pop! vinyl figures are not cheap. They can range in price from $15-$25 depending on the figure and where you purchase it from. So if you’re looking to save some money, consider checking out local toy stores or searching for sales online.
Another thing to remember is that Funko Pop! vinyl figures are fragile. They are made of vinyl, so they can easily be scratched or dented. So if you’re not careful, you could end up with a bunch of damaged figures.
Finally, make sure you have enough storage space for your collection. Funko Pop! vinyl figures take up a lot of room, especially if you have a large collection. You’ll need somewhere to store your figures and protect them from being damaged.
These are just a few things to keep in mind when starting your Funko Pop! vinyl figure collection. Before buying your first figure, do some research, and make sure you have the necessary supplies to keep them safe and organized. With a little bit of planning, your new collection can be fun and easy to manage!
Hot Wheels cars remain popular with boys of all ages .
There are many different ways to collect Hot Wheels cars. Some people like to collect all cars from a certain line, while others prefer to focus on a specific character. No matter what your collecting style is, you should keep a few things in mind when starting your collection.
As we can see, there is a wide variety of licensed merchandise popular with consumers. If you are looking to get into selling licensed products, it is important to do your research and find out what items are selling well. By understanding what products are popular, you can increase your chances of success in this competitive market. Have you found any new or unique licensed products that have been successful? Let us know in the comments below!