The Rise of the ‘Knowledge Doc’: Analyzing the Influence of Health Educators on Social Media
Scroll any major platform long enough, and you will meet a new kind of public figure. Not quite a clinician. Not quite a journalist. Not quite an entertainer. They blend the authority cues of medicine with the storytelling mechanics of creator culture. Their videos explain labs, hormones, sleep, gut symptoms, strength training, and sometimes the …. Read More

