Tag: Digital Consumer Trust

The Line Between Relevance and Surveillance

The Line Between Relevance and Surveillance

Personalized advertising was designed to make life easier. Instead of irrelevant pop-ups and generic commercials, consumers would see ads tailored to their interests, needs, and habits. But for many Americans, that promise has turned into discomfort. Slightly more than half of U.S. adults, 54 percent, say personalized ads creep them out, according to survey data. ….  Read More