The Rise of the Fractional CMO and What It Means for PR Services
Marketing budgets are shifting. The brands that allocated 80 percent of budget to paid advertising are moving 20 to 30 percent toward owned media, publication placements, and AI visibility. The results data supports the reallocation. The data supports the shift: 70 percent of people have Googled themselves, and most are dissatisfied with what they find. …. Read More
The Local Business Brand Playbook: Consistency Across Every Touchpoint
Local businesses compete on proximity, price, and trust. Branding influences the trust variable more than any other marketing activity. A business that looks professional, communicates consistently, and delivers on its promises builds a brand that commands loyalty. The data reinforces the urgency: mobile devices account for over 60 percent of local business website traffic. A …. Read More