Being present online is essential in today’s business world as customers flock to search engines to find anything and everything. The lack of a website can scream unprofessional to a consumer regardless of the quality of service/product a company provides. A digital presence does not always mean that it will be a full-time job to manage digital marketing or the website. There are companies that can help immensely with this at a fixed rate that have handled businesses of all sizes. The one aspect to consider is the budget as a small business might not have a massive budget to build a juggernaut of a brand online. The following are tips to take your digital presence to the next level and improve your overall business.
The Website Should be Top Quality
The website needs to look great and have goals in mind when it is designed. Looking into a professional design company can allow you to receive a website that uses all of the best practices in terms of SEO. Ranking on the first page for local search results can work wonders for leads being built. There are companies that also handle lead generation for home service businesses that design a website and manage it for a fixed rate. The website should be designed with goals in mind like that of selling products or booking appointments depending on the business. A “Meet the Team” page is essential in humanizing a company as it is far easier to deny a nameless/faceless email than if you have read details about an individual.
Monitor Reviews Closely
Review websites can be manipulated in some cases which can be frustrating if there are negative reviews that simply are not true. These reviews will not have specifics to what the customer was unhappy with or even a staff member that helped them. People that are truly upset remember names and the circumstance vividly of what they did not enjoy or what disappointed them. Social media is another avenue where customers might voice their concerns or complaints. No matter the platform, all reviews must be addressed whether they are negative or positive. Potential customers will see this and see a true focus on customer experience by a small business.
Building Links on Relevant Publications
Publishing a link within content on local publications and those related to the business is essential. Rankings for specific keywords depend on the links that were built. Links built on irrelevant websites are not going to generate the search engine power as relevant websites. The content that you create can be shared throughout the internet if it is useful or simply entertaining. Creation of one piece of content that generates hundreds of links can result in surges up the search engines.
Social Media Promotion
Social media is not just for monitoring reviews and can be used to generate sales. Social media ads when done correctly will be targeted and provide a great ROI for a small local business. Content that is published on the company blog or on other publications can also be promoted in order to increase the reach of the piece of content. Engaging followers is going to be important as well as an active brand on social media can become a thought leader if they provide enough insight weekly.
Improving your digital presence at a small business will yield incredible results. The world of business is changing so it is essential to adapt or watch competitors embracing the changes pass your business by.