Any modern business will need to use technology in order to make sure that they’re appealing to the modern homeowner or property manager. That being said, knowing exactly where you should be putting your focus when you first launch your landscaping business can be tricky. If you’re starting a landscaping business, here are three ways to use technology to operate a landscaping business with greater success.
1. Use the Internet and Social Media to Expand Your Online Presence
The bulk of your customer base is likely online, which means that you should be too! The first focus when you’re looking to leverage technology to operate your landscaping business is to start your own website. Make sure that it looks good, that it runs well, and that it’s properly optimized using SEO best practices so that you’re easily found locally.
But more than that, you’ll want to take advantage of what social media has to offer. Social media makes it easy to show off the services that you provide so customers can get an idea of what it will be like to work with you. Whether you decide to run paid ads or simply use the free options at your disposal, make sure to sign up for all of the social media platforms as well.
2. Leverage Project Management Software and Similar Solutions to Improve Your Operations
As you scale your landscaping business, it will become a little more difficult to keep track of everything. If you’re not on top of your schedule, it’s easy to miss out on projects that could cost you clients. This is why it’s important to use CRMs, project management software, and even communication tools so that you can easily track projects and stay on top of progress.
What your setup looks like and how much you end up paying will depend upon what you’re looking for and which software and integrations are the best fit for your company. But without these tools, it will be very difficult for you to operate your modern landscaping business successfully.
3. Adopt New Technologies Specific to Your Industry
The great thing about technology is that innovation is constantly driving a wide range of industries forward. Have you looked into what new technologies you could use to make your company more efficient in the landscaping space? Some examples of technologies being leveraged by the more tech-savvy landscapers out there include landscape design software that helps companies plan out projects and help customers see what their desired projects will look like, drones that can perform certain tasks or help companies map out various landscapes, and smart irrigation systems that keep plants and lawns healthy and well-balanced. No matter what you’re looking to achieve, there’s probably a piece of technology or a software solution out there that can help you do it!
Part of operating a landscaping business means growing with the times and embracing change. Use the three examples above to help you improve your landscaping business operations sooner rather than later.