With the crowded market, most brands are incorporating technology to improve their experiential events and build immersive and memorable customer experiences. However, the question is, how do you do it? How do you marry technology and experiential marketing for better results? That brings us to below five ways.
1. Interest-to-Engagement Conversion
The audience is always at the center of any successful experiential marketing event. You must find a way to engage with them more, and that’s where technology comes in. Learn about the audience’s interests, concerns, and wishes, and you can do that using technology.
You aim to learn about their interests, convert the concerns into engagements, and then turn the engagement into sales. You’ve to use technology to pierce through the existing noise and capture the attention of your target market. Live streaming, voice recognition, and AI can turn interest into solid engagement.
2. Audience Collaboration
Since you want your audience to be interested in the brand you are trying to promote, how about you getting them to collaborate? That means using technology creatively to connect with them and encourage their participation.
Include the audience in your brand’s story where they can share their experience using immersive experiences and social media engagement to engage and collaborate more with the target audience. You can even offer customers the opportunity to create and download their graphics or virtually try some of your products via Facebook and other social media channels. Viral videos of the audience can help to create free airtime for the product and boost sales.
3. Brand Exposure
Technology can be your great ambassador when running an exponential campaign. For instance, social media allows you to create a social media buzz about your experiential marketing events, and the more people learn about the event, the more they discover the brand you are promoting.
When running your experiential marketing event, you can educate your audience through technology-infused video games, which builds and improves your brand identity. Furthermore, hashtags and gift sharing on social media enhance your brand identity.
4. Data Collection
Data collection is vital for experiential marketing events, and technology is a key player. By using an option like Electronic Direct Mail (EDM), it’s easy to gather enough information about customers, which can help create a successful experiential campaign.
On the other hand, display technology allows you to monitor user responses, while AI effectiveness means you don’t have to rely on surveyors. Additionally, interactive vending machines enable you to capture real-time customer behaviors.
5. Multi-Channel Campaign
For any experiential marketing campaign to be successful, you must use all available advertisement channels to connect with the target audience. Technology is a key player, and getting the word out through social media, media sources, live streaming, and other advertising channels is easy.
The more channels you integrate into your experiential marketing event by leveraging technology, the more the public knows about your campaign and buys into your idea.
In conclusion, technology can enhance your experiential campaign by increasing engagement and improving data capture while creating a seamless experience between the real and digital worlds.