There should be trust for any successful relationship, whether in business or family. Today, trustworthiness is important, especially in a business, as it increases credibility. However, the internet is a low-trust environment, and most people consider it a place where unreliable businesses and scammers can easily set up shop.
Therefore, if you’re running an online business, creating a climate of trust won’t be easy. To get clients to trust you, you’ll have to fight tooth and nail to prove that you’re credible and trustworthy.
Below are a few strategic ways to help you earn customer trust.
Improve your website aesthetics
While an aesthetically pleasing website isn’t enough to build trust, it still matters. A professional and beautiful-looking website will trigger the halo effect. This is a human trait to believe that what looks beautiful is good. Therefore, potential customers will unconsciously perceive your business as successful and trustworthy when you have a beautiful-looking website.
According to a recent study, visitors’ average time on a page is 54 seconds. Therefore, if you make it difficult for potential clients to find what they need, they will question your credibility and leave.
Therefore, don’t just focus on the site’s appearance, layout, navigation, and content. When you improve the user experience, your visitors will spend more time on your website and be more exposed to your company. The more they’re exposed, the more they’ll like you and trust you.
Improve your Google ranking through link building
Link building is one of the search engine optimization (SEO) strategies that can help improve your site’s ranking on Google and other search engines. This means that you can also use link building to increase traffic to your website.
Google closely monitors how your website interacts with other sites. Therefore, the more backlinks you have from trusted sites, the higher your website will be ranked in SERPS, and the higher your credibility factor. To start link building, consider partnering with experienced digital marketers to create a regular link building outreach campaign for you.
Engage your customers
Today, consumers want to engage with businesses and create a relationship, and doing this will help you to build trust. A good place to start engaging consumers is social media, where you can directly respond to consumers’ inquiries. A consumer who is impressed by your company’s communication can go viral and give your business a positive image.
To engage consumers more, you need to have an active social media presence. This means regularly monitoring your social media platforms for comments, complaints, and questions and responding as fast as possible.
Add testimonials on your website
Consumers tend to trust other customers more than they trust businesses that they intend to buy from. Therefore, for people to trust you online, you need to include a testimonials page on your website. To do this, ask for consent from clients who have already purchased to include them on the page. Visitors will be able to access the testimonials, and they’ll be sure that you’ve worked with other people. This is especially important if you’re running a B2B company.
Ask for feedback
Consumers tend to trust businesses that value them. One way to demonstrate that your customers matter to you is to ask for their feedback and act on them. What’s more, issuing surveys and asking for feedback will allow you to know where to improve. Therefore, hear what your customers have to say, and if you note that there are similar issues or points, do something about it.
Start Winning Customer Trust
In the online world, you interact with different people, making trust important. But for there to be trust, your business needs to remove any unnecessary fear from consumers. To do this, ensure that you use the above actionable tips.