Why is Data Security Critical to Your Business Objectives

You established a business to earn money and turn a profit. If customers mistrust your business and cease to purchase its goods and services, it would be impossible to make money. This may happen in an instant if you do not take proactive steps to safeguard their personal information.

Negligence in data handling exposes customers to identity theft, which can result in financial hardship or worse. Here are a few reasons why customer data security should be a top concern for any business:

Brand adherence

The simplest method to retain consumers is to instill a sense of trust in your organization and brand. This encourages customers to return to you whenever they require items or services similar to those you sell.

Additionally, they respect openness and want to know what safeguards you have in place to keep the information they provide you with secret and secure. They are aware of the hazards inherent with managing such information, particularly the possibility of fraud.

Customers will seek to spend their money elsewhere if they believe your organization is negligent with their personal data. Strong Customer Authentication (SCA) is critical in creating a sense of security for customers. Accertify offers SCA optimization solutions that enable businesses to adhere to applicable laws and regulations while still providing a simple, secure checkout experience for their customers.

Reduces needless expenditures

Putting cybersecurity protections in place to protect consumer data may appear to be a costly endeavor. However, the cost will be small in comparison to the damages that a business may be compelled to pay if it fails to take adequate safeguards to secure customer data.

Additionally, the income loss associated with customers abandoning a business with a bad reputation for data protection safeguards might be disastrous.

Customer data protection policies should be considered as an investment in a business’s future economic success. Business owners should treat it similarly to how they approach insurance. It is a method of planning for the worst-case scenario by ensuring that it is highly improbable to occur.


Federal and state consumer protection regulations require businesses to adopt specified cybersecurity measures to secure the protection of their customers. Additionally, industry-related regulatory authorities need comparable safeguards before endorsing businesses.

Compliance should be handled proactive, not reactively. The harm has already been done and may have irreversible implications. Failure to comply will have civil consequences but may even have criminal consequences.

It is critical to understand all areas of compliance, particularly those relating to consumer data security, in order to design and implement actions. Such security measures should never be viewed just as an IT issue, as they affect all aspects of a business’s activities.

Interference by a third party

When consumers hear about a cybersecurity breach, they immediately conjure up images of faceless hackers hiding behind computer screens on the other side of the globe. While hacking is a possibility, it is far from the sole method of compromising customer data.

Occasionally, a breach occurs within an organization, for example, when a discharged employee harbors a grudge against the corporation. Other staff may be enticed to steal consumer data by financial gain or blackmail. Additionally, external service providers have access to this information and have the potential to steal it.

However, when a data breach happens, the business is directly impacted, and attempting to conceal the breach or blaming someone else does not help your position with consumers. Rather than that, the organization should take proactive actions to avoid encountering the scenario in the first place.