More and more human resources (HR) professionals, employees, and businesses are depending on HR technology to refine the hiring process. With HR tech, recruitment tasks can be completed 40% faster, recruits can be hired 23% quicker, and turnover rates can be reduced by 17%, resulting in companies improving revenue and employees having higher satisfaction with their jobs.
Today, we have a variety of HR tech, all with a different purpose. From performance management software to talent marketplace platforms, companies can get HR tech specific to their needs.
HR tech can be quite useful to companies, but sometimes HR tech companies struggle to make themselves known. That is why a growing number of HR tech companies are looking towards public relations to aid them with their brand awareness efforts. By getting media coverage, attracting the attention of industry leaders, building credibility and interacting with the target audience online through the creation of top-quality content, enhancing brand visibility by attending events and fostering direct engagement, and increasing brand awareness in new audiences through influencer collaborations, HR tech PR agency can boost interest in their brand and stand out in an increasingly saturated market.
Embracing unconventional PR tactics to increase brand exposure can help HR tech companies and their inventions get noticed by the right people.
Source: Talent Tech PR