Franchise locations are always expanding; one way to achieve this is by adding technology. Technology at a franchise location can take many forms, from solar panels to wifi routers. All franchise locations should consider implementing technology, even if it comes as an idea for your next social media post on Instagram. Incorporating technology into your business is not just a convenience anymore — it’s essential for staying competitive in today’s competitive market.
1. Barcode Readers
Any franchise with retail locations should consider some way to keep track of what inventory is selling and which items aren’t. A barcode reader can give you all the information you need to know about the things that are popular and which are not. Barcode readers are essential if you have a physical storefront, but if you have an online business, it’s still a good idea to use one to track product popularity.
2. Security
Using security cameras in your business will help keep your customers safe and deter crimes against your business if you have a high-traffic location, such as a mall or any other area where people congregate. You should include security cameras so that you’re always aware of what’s happening in your establishment. Security cameras complement security measures that include trip wires, motion-activated lights, and even more advanced technology like body cams for the locations’ staff.
3. Communication
A franchise location must communicate with its customers and potential franchisees to stay profitable. A franchise location should have technology that enables the business to communicate effectively. Whether you want your customers to be able to call your business or potential franchisees to contact you through technology, you should use something that helps make communication easier for people.
4. Accounting Software
As a franchise location, you will need to maintain accurate records, and accounting software is a great way to have that happen. Consider an accounting system that can help you connect with your business’s online accounting system and a mobile app prospective franchisees can use for their research. When people are looking at your site for information about becoming a part of your business, having the ability to communicate with them directly via phone or email will sell more units.
5. Using a CRM
A CRM is a technology that works with an accounting program to help you stay in touch with your clients. A CRM can help you organize your contacts, keep track of their locations and other information, and even let you know when they’re posting on social media. Your franchise location should have a business that helps you understand what your customers do while they are your customers and after they leave.
6. Implement Modern Technology
If you’re running a franchise of any kind, you’ll need to stay updated on the latest technology. New technology is constantly coming out; if you still need to, your business needs to consider these options. Some changes can affect how your business operates or how you interact with your customers, so be careful when adding new technology.
7. Technology Enhanced Store Tasks
Using technology in-store tasks is a way to make your business faster and more efficient. For example, you can use digital signage to show the prices of items and customers’ payments. Consider using video displays to show your employees how to complete a task before they do it.
8. Centralized Order Fulfillment and Inventory Management
Use technology to manage your inventory and shipping. If you have an online store or a physical storefront, you must keep track of inventory and ensure that it’s easily accessible. While some tasks can be done manually, having a way to centralize your list is the best way to be sure that your business operates smoothly.
Technology can help you run a franchise location more successfully, but it’s important to research the technology available before agreeing to use a system. Many franchise locations have become successful because they were the first to implement an idea that was originally thought of by their competitors.