If there’s one particular marketing strategy that’s working abundantly for marketers around the world, it’s none other but video marketing. According to Hubspot, 18 videos are published on the Internet on a daily basis. Videos are used across a number of channels, may it be YouTube, Facebook, or any other social media platform, brands are capitalizing far and wide across a number of social channels.
From webinars to emails, from landing pages and more, videos have now become a part of a variety of channels. They play a vital role in introducing the brand to potential customers & building everlasting relationships. Video is a great source to attract existing customers as well as new customers to your brand whenever you need them, wherever you need them. If your brand doesn’t have a video marketing strategy, then you’re missing out a great deal.
Here are 3 reasons why you should invest your budget in a video marketing strategy.
Do You Know Videos Can Improve your SEO?
According to Hubspot Research, almost 65 percent of business executives claimed that they interacted with a particular brand right after they watched a video. It is without a doubt that a high quality video can pique customer’s interest and compel them to take action. It boosts viewer engagement and at the same time increases website traffic manifolds. SEO is a major factor when it comes to marketing.
Without proper SEO, there’s a high chance your website will ever appear on the first page of Google. And why is it important? It’s because 95% of the overall audience on the Internet do not go beyond the first page. As Google’s SERP bot is becoming more and more intelligent, using the power of AI they are now able to recognize thousands of different image elements which are a part of the video.
With Google’s Video Intelligence API, you can now catalog relevant keywords within a video. And that in turn, can offer you a great deal of SEO advantage when it comes to site ranking.
At the same time, video is also accessible through a variety of different platforms and is optimized so you can reach a wider audience. It’s why videos should become a part of your growing marketing strategy.
Videos Can Engage Users & Hook them for Longer
According to an article published by TJ McCue on Forbes, the average user spends more time on a landing page with a video then a page which does not include any video at all. If the statement is correct, then the amount of time a visitor spends on a particular website should be relatively more for a landing page which features a video in comparison to a landing page which does not feature a video at all.
It is without a doubt that watching a video is relatively entertaining in comparison to just reading a text. Also, when a person watches a particular video, their mental capability of retaining the information is much better in comparison to any other form of media consumption. Videos can be of different types from how-tos to demos, from product creation videos to explainer ones, no matter the type, videos are always much more effective in comparison to any other form of marketing.
Videos offer better retention rate and provide increased value to potential customers. Just search up “video production near me” and make a call to get an idea on how well they retain customers. These video production houses will give you a clear idea on that.
Video Drive More Conversions
When you add a video to your landing page, it increases your website conversion up by 80 percent. Instead of using just an image to describe a particular product, a video can give a much better exposure to your audience. It more likely has a chance of increasing your conversion rate. Why do we believe video is the best option when it comes to product showcasing? It’s because a video explains your product in a much effective way in comparison to any image published.
When viewers can observe a live model of the product or get a more in-depth description of the brand, conversions become relatively easier because of the increased trust factor.
So with that being said, here are 3 reasons why we believe you should always invest in a video marketing strategy. If you’re not investing in a video marketing strategy, you’re more likely falling behind.