Digital Marketing roundup: Consider these trends and act on them

Keeping up with the ever changing digital marketing trends in an era of AI? Knowing which trends will last and which will fall away is always a gamble. Here is our roundup of some of the most important trends that will be around for a while and that you should act on now.

Facebook Shops

Facebook Shops is a new feature available on Facebook. It is a mobile-friendly shopping experience where businesses can easily create an online store on Facebook and Instagram for free.  Facebook Shops allows you to showcase your products on your Facebook page and Instagram profile. Users can also present a distinct brand and storefront by customizing the layout and colors of their Facebook shop.

Users are able to add six to 30 products to a collection and use cover images and collection names that inspire people to see what’s inside. Once a Facebook shop has been set up, the owner will be able to start tagging any of its products featured in images. This ensures that everyone who views posts will become aware of the products that are available.

Facebook has also announced that they will continue working closely with partners such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics. They hope to soon integrate all the platforms on the Facebook shop application.

Chatbots from SnatchBot with the all-new BotStore

SnatchBot ‘s platform gives users the ability to create chatbots for free without having any prior coding skills. SnatchBot creates a simple user experience and helps users build the best possible messaging process for their customers. The company’s tools support the entire lifecycle of a bot, from developing and testing to deploying, publishing, hosting, tracking, and monitoring. 

SnatchBot provides RPA bots that can be used for business processes that can perform various tasks and transactions such as: accessing the latest news updates, booking tickets or an MRI scan, ordering food, checking the weather, automating tasks, and executing workflows. With SnatchBot technology, a whole new level of engagement experience is possible with the world’s first free talking chatbots. 

A text-to-speech feature is also available in over sixty languages, which makes global communication issues a problem of the past. Users can build chatbots for everyday consumer requests and improve the customer experience. Companies are also able to access customizable, task-specific, and pre-built bots in a variety of areas and sectors. Users can simply choose a template that fits their needs and begin using their bot immediately. 

Super Fast web hosting 

Every website takes up space on a physical server somewhere. Web hosting stores those files and makes your site’s content accessible to people online. With the huge amount of websites on the internet competing for attention, having a good host can mean the difference between getting found by customers or not. Providers like HostGator, SiteGround and Hostinger have all made major strides to relieve the industry from the slow and hacker-prone hosting offered by giants like Godaddy. An independent web hosting review by Sitetrail researchers pointed out that load speed and hosting response time are integral considerations for UX and digital marketing success. 

Uptime and load time are some of the most important aspects to consider when choosing a web host. Having a fast loading speed for your website is a critical aspect of good SEO, so it is important to look for this in your provider.

HostGator is known for having a 99.9% uptime guarantee and has representatives that will answer any questions you have about selecting the right web hosting plan to keep your website fast and functional.

HostGator’s Cloud hosting is one of the fastest and most reliable web hosting services currently available. All of HostGator’s hosting plans are also perfect e-commerce solutions as their plans allow for shopping carts and payment gateways.

Keeping up to date with what is available in the digital marketing industry is an important way to ensure your company stays current with their marketing tactics.